On June 6, 2016, DJI officially established the Unmanned Aerial Systems Training Center (UTC) and held a media meeting in Shenzhen. The UTC launched drone training courses tailored for various industries, and upon passing the assessment, trainees could obtain a certification. At the media meeting, products such as the DJI MG-1 agricultural plant protection drone, the Inspire 1Pro, and the Matrice M600 were showcased. On the same day, Liu Tiexiong, Vice President of the General Aviation Branch of the China Air Transport Association, Zhang Zhaowen, Executive Vice President and Secretary-General of the China Adult Education Association, and Zhu Linrui, Deputy General Manager of the UTC, jointly presented certificates of qualification to the first batch of 11 graduating trainees.

The design and construction work of this conference was mainly undertaken by Ruler Exhibition. During the design and preparation phase, the design team delved deep into DJI's concepts and the conference theme, communicated fully with the person in charge, and accurately grasped the core message, expected effects, and target audience of the press conference. Based on this, the team carried out meticulous design and construction work for the press conference.

First of all, the design team placed numerous signboards with arrows and text instructions in many places at the beginning of the conference. The purpose was to enable participants to quickly and easily find the event venue and various functional areas.

Secondly, an arch with a blue background was set up at the entrance. The words "UTC Unmanned Aerial Systems Training Center Media Meeting" were clearly printed on it. The two sides of the arch were decorated with blue patterns and paper airplane elements, which were not only eye - catching but also full of a sense of technology. This could effectively attract people's attention and clearly define the event theme at the same time.

Inside the hall, a large dark - blue backdrop was set up. The words "UTC Unmanned Aerial Systems Training Center Media Meeting" and the brand logo were also on it. The backdrop was in a prominent position, playing a role of visual guidance, focusing the visitors' attention on the core area of the event. Below the backdrop, there was also a text prompt saying "Go straight to the right and take the elevator", which was convenient for visitors to find the way to the venue.

In other areas of the hall, some small signboards were also reasonably set up. For example, a turquoise signboard was placed next to the elevator, further guiding the visitors' moving direction, ensuring that the layout of the entire space was clear and orderly.Considering that drones were one of the core elements of the event, the team placed white display stands in the venue.

Through physical display, participants could more intuitively and vividly understand DJI's products, enhancing interactivity and the sense of experience. Product description boards were also placed next to the display stands, providing relevant product information for the convenience of visitors. The scattered layout and open - style design of the display area aimed to encourage visitors to interact with and experience the exhibits. Visitors could freely move around among the display stands and observe the exhibits from different angles. This design concept emphasized the initiative and sense of participation of the participants, enabling them to understand the characteristics and functions of the exhibits more deeply, rather than just passively watching.

Next, let's review the efforts and achievements of Ruler Exhibition in this project through design drawings and on - site pictures.

Renderings of the press conference 

On - site pictures of the press conference 

on-site pictures

on-site pictures

DJI Innovations, whose full name is Shenzhen DJI Innovation Technology Co., Ltd., was founded in 2006 by Li Zexiang, Wang Tao and others. Its headquarters is located in Nanshan District, Shenzhen. Its development history is quite legendary. Since its start-up in 2006, it has continuously launched innovative products and expanded its market through years of development. In 2012, it released the Phantom 1, the world's first integrated aerial photography drone, opening a new chapter in the mass consumer market. In 2015, it entered the field of agricultural drones. After that, it continued to innovate and launched multiple drone series such as Mavic, Air, Mini, Avata, as well as handheld imaging systems like the Osmo series and Ronin series, and robot education products. DJI holds an important position in the global drone market. Its products are known for their high performance, advanced technology and wide range of applications, and have continuously promoted the development and progress of drones and related fields. It is worth mentioning that DJI was listed on the Hong Kong Stock Exchange on November 21, 2024, with the stock code 08650. The offering price was 16 Hong Kong dollars, and it increased by 33% on the first day, raising 800 million US dollars. It has become a relatively successful overseas financing among Chinese technology companies and the largest IPO of a technology enterprise on the Hong Kong Stock Exchange that year. This listing has brought substantial benefits to DJI and further enhanced its brand awareness and market competitiveness.

DJI：https：//www.dji.com

Shenzhen Ruler Exhibition Co., Ltd is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 11 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.