On December 20, 2015, DJI's flagship store at OCT Harbour in Shenzhen, the location of its headquarters, was grandly unveiled. The wonderful opening ceremony activities lasted throughout the day and attracted thousands of ordinary citizens to stop and watch and participate in person. As the pioneer and leader of the global flight imaging system, this is the first flagship store opened by DJI Innovations worldwide. DJI's flagship store at OCT Harbour is located at the southeast corner of OCT Harbour, Nanshan District, Shenzhen, adjacent to the OCT Carnival Square, with a total area of approximately 800 square meters. The store is equipped with functional areas such as a product static display area, a flight demonstration area, a "Sky City" experience area, a communication and display area, and a flight cinema, meeting various interactive needs of customers from understanding product characteristics to experiencing the fun of aerial photography.

During this remarkable event, the exhibition booth of DJI was designed and constructed by Ruler Exhibition. The design team dedicated themselves wholeheartedly to meticulous design and construction work. The display stands featured a combination of simple geometric shapes, such as polygons and straight lines. This design style exuded a strong sense of modernity and technology, aligning perfectly with DJI's image as a high - tech drone enterprise. The irregular polygon structure of the left - hand display stand gave an impression of innovation and avant - garde, as if it were a crystallization of technology. The straight lines and simple planar design of the right - hand display stand also reflected the simplicity and efficiency of technological products. The screen above the right - hand display stand could play promotional videos or demonstration content of DJI products, attracting visitors to stop and watch, stimulating their interest and curiosity in DJI products, and guiding them to further understand and experience the products. The overall color scheme of the booth was dominated by black, which conveyed a sense of stability and high - end quality. It could effectively set off the technological sense and texture of DJI products. The use of black made the display stands visually prominent and stable. At the same time, it could avoid interference from other colors to the products themselves, allowing visitors to focus more on DJI's brand and products. DJI's brand logo "DJI" was made of illuminated - character material. The white logo stood out prominently against the black background, creating a strong color contrast, further highlighting the brand logo and enhancing the brand's visual impact and recognition.

Next, let's review the efforts and achievements of Ruler Exhibition in this project through design drawings and on - site pictures.

Renderings of the press conference 

On - site pictures 

During this event, Ruler Exhibition demonstrated its comprehensive professional capabilities. Not only did it meticulously complete the design and construction of the exhibition booth, but its professional scope also extended to the lighting design of the building where the flagship store was located. With unique creativity and ingenious ideas, it bestowed a distinctive night - time appearance on the building, demonstrating its professional prowess in multiple dimensions. Taking into account the building's display needs at night, Ruler Exhibition skillfully arranged 140 LED wash lights around the building. When these wash lights were turned on, the soft and layered lights intertwined, creating a unique atmosphere and making the building present a charming appearance completely different from that during the day. On this basis, Ruler Exhibition added the lighting effect of laser lights. Through a carefully designed countdown screen and a series of other animated materials, the laser light beams flickered and changed infinitely in the night sky. These dynamic light and shadow effects greatly enhanced the visual impact, instantly attracting people's attention. They added more charm to this already uniquely - shaped building, making it a beautiful scenic spot at the event venue.

on-site pictures

DJI Innovations, whose full name is Shenzhen DJI Innovation Technology Co., Ltd., was founded in 2006 by Li Zexiang, Wang Tao and others. Its headquarters is located in Nanshan District, Shenzhen. Its development history is quite legendary. Since its start-up in 2006, it has continuously launched innovative products and expanded its market through years of development. In 2012, it released the Phantom 1, the world's first integrated aerial photography drone, opening a new chapter in the mass consumer market. In 2015, it entered the field of agricultural drones. After that, it continued to innovate and launched multiple drone series such as Mavic, Air, Mini, Avata, as well as handheld imaging systems like the Osmo series and Ronin series, and robot education products. DJI holds an important position in the global drone market. Its products are known for their high performance, advanced technology and wide range of applications, and have continuously promoted the development and progress of drones and related fields. It is worth mentioning that DJI was listed on the Hong Kong Stock Exchange on November 21, 2024, with the stock code 08650. The offering price was 16 Hong Kong dollars, and it increased by 33% on the first day, raising 800 million US dollars. It has become a relatively successful overseas financing among Chinese technology companies and the largest IPO of a technology enterprise on the Hong Kong Stock Exchange that year. This listing has brought substantial benefits to DJI and further enhanced its brand awareness and market competitiveness.

DJI：https：//www.dji.com

 

Shenzhen Ruler Exhibition Co., Ltd is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 11 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.