HORECA Belgrade is a highly influential trade fair for hotel and catering equipment in Serbia and Southeast Europe, as well as a major hospitality industry event in the Balkans, held annually.

The 2026 edition will take place from 19 to 22 February at the Belgrade Fair in Serbia, running concurrently with the Serbia International Tourism Fair and Wine Fair.

Focusing on the hotel, catering and leisure service industries, the fair serves as a core business platform connecting the Southeast European market. Exhibits include kitchen, restaurant and bar equipment, hotel guest room supplies, baking and banquet equipment, work uniforms, lighting and audio equipment, as well as IT solutions.

Primarily a B2B trade event, it covers Balkan countries such as Serbia, Croatia, Bosnia and Herzegovina, and Montenegro. It is a key gateway to the Southeast European hotel and catering market, allowing exhibitors to share professional buyer resources from the tourism, catering and wine sectors, and providing efficient opportunities for business negotiations, order matching and brand promotion.

During the exhibition, Ruler Exhibition provided one-stop service including booth design and construction for DELUSSO.

The booth design is centered on Minimalist Texture & Sustainable Aesthetics, matching the hospitality and catering industry positioning of HORECA Belgrade, and conveying the brand’s elegant, modern and eco-friendly philosophy:

Product‑Centric Design

A clean and transparent space highlights the color and shape of the seating products, making the furniture itself the visual focus and intuitively demonstrating DELUSSO’s application value in casual dining scenarios.

Sustainability & Eco‑Friendliness

Environmentally friendly aluminum profiles and SEG light boxes, which are reusable materials, are adopted to practice the concept of green exhibitions, reduce resource consumption for single exhibitions, and reflect the brand’s social responsibility and long‑termism.

Elegant Atmosphere Creation

The color scheme of off‑white and warm gold is soft and sophisticated, complemented by green plants, creating a comfortable and elegant negotiation atmosphere that echoes the casual texture of hotel and catering spaces.

The booth adopts an open, three‑sided transparent layout, efficiently integrating three functional zones within a 67.5㎡ area with smooth circulation and visitor‑friendly experience:

• Suspended overhead light boxes and brand logos on the main backdrop enhance brand recognition and form striking visual memories at the exhibition.

• Large‑scale scene posters on both side walls intuitively display the application of seating in outdoor dining and leisure spaces, conveying a strong sense of usage scenarios.

Layered Display + Scenario‑Based Arrangement

• Classic seating models are displayed on wall shelves at the upper level, while popular and creative models are placed on lower platforms and the floor. The staggered layout enriches visual layers.

• A leisure experience area is set in the central zone, with green plants and small tables, allowing visitors to directly experience the comfort and matching effect of the seats, improving interaction.

• A small reception counter on the left serves for check‑in and consultation, with a prominent position without blocking product display.

• The open negotiation area is integrated into the product display zone, facilitating sales staff to communicate with clients combined with exhibits and improving conversion efficiency.

Environmentally Friendly Aluminum Profiles

As the main structure of the booth, they are lightweight, sturdy and durable, allowing repeated assembly and use across different exhibitions, avoiding waste from traditional one‑off construction materials and complying with green exhibition trends.

SEG Light Boxes

Using frameless soft‑film light box technology, graphics can be easily replaced and the frames reused for a long time. This ensures consistent brand visual identity while reducing material costs and environmental impact for future exhibitions.

The design renderings are as follows:

    Length: 6M    Width: 7.5M    Height: 3M;     Main material: Portable Lighted Display Stand;

As-built completion drawing

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 13 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.