During this exhibition, Ruge Exhibition provided one-stop service for SHENGHE (JOY LIGHTING), including booth design and construction.

The booth design is in line with the professional and international positioning of Light+Building Frankfurt, focusing on “scene-based presentation of light” to deeply integrate the brand (SHENGHE / JOY LIGHTING) with product functions.

Professionalism & Scene-based Display

Through zone-based display (wall lamps & courtyard lamps, bathroom mirror lamps, floodlights, etc.), customers can intuitively experience the application scenarios of different lamps, strengthening the professional image as a lighting solution provider.

Brand Identity

The main color scheme is brand orange + white, matched with simple geometric lines. It not only conforms to the modern sense of the lighting industry but also makes the brand logo highly visible at the fair.

Experience & Openness

Open layout plus negotiation area weakens the commercial atmosphere and enhances communication and experience, meeting the professional communication demands of international exhibitions.

The overall design adopts a high-contrast, low-saturation color scheme, balancing professionalism and visual appeal:

• White: Used as the base for walls and cabinets to create a clean and bright space, highlighting the lighting products to the maximum extent.

• Brand orange: Applied to the brand logo, reception desk and cabinet decorations to form a strong visual impression, conveying a warm and dynamic brand tone that echoes the “sense of light” of the lighting products.

• Natural green: Decorative green plants in the corners soften the rigid industrial style and enhance vitality and affinity.

As an open small-area booth, it features a clear layout and smooth circulation to meet the efficient visiting needs of Light+Building Frankfurt.

Functional Zones

• Left wall: Wall lamps and courtyard lamps are displayed intensively. The stone-patterned background wall creates an outdoor atmosphere, matched with floor lamps and green plants to restore outdoor lighting applications.

• Inner wall: Bathroom mirror lamps, cabinet lamps and floodlights are displayed in separate zones and arranged in order by product category, making it easy for customers to compare and select.

• Reception area: Located prominently at the entrance. The orange-and-white reception desk strengthens brand recognition for quick reception and initial communication.

• Product display area: As above.

• Negotiation area: Located inside the booth with round tables and chairs, providing a private and comfortable space for business negotiation. Adjacent to the product area, it is convenient to explain with exhibits at any time.

• Decoration & atmosphere area: Hanging lamps and green plants on the right side enhance the layering and artistic sense of the space while avoiding overcrowding.

Circulation Design

It adopts a single-loop circulation route. Visitors can smoothly visit along the display wall → negotiation area → the other product area from the entrance, covering all exhibits without dead corners and avoiding crowd congestion.

Open Design

No closed partitions ensure a transparent visual effect and attract passers-by to stop.

Space Utilization

• Vertical utilization: Wall-mounted lamps plus ceiling fans / hanging lamps make full use of vertical space and enrich display layers.

• Efficient utilization: The three core functions of reception, display and negotiation are integrated in a small area, following the “small but sophisticated” efficient booth trend of international exhibitions.

 The design renderings are as follows:

Length: 7M   Width:4.5M   Height: 4M;                    Main material: Wooden structure latex paint;

On-site completion drawing

Founded in 1997, Ningbo Shenghe Lighting Co., Ltd. (SHENGHE) is a private high-tech enterprise and a Specialized, Sophisticated, Unique and Innovative Small and Medium-sized Enterprise integrating R&D, production and sales. Headquartered in Xiangshan, Ningbo, Zhejiang, the company specializes in the field of outdoor lighting.

Its main products include more than 350 items such as courtyard lamps, lawn lamps, floodlights, wall lamps and solar lamps.

With over 14 years of OEM/ODM experience, its products are exported to more than 20 countries and regions worldwide, including North America, Western Europe and Australia.

More than 150 products have obtained international certifications such as UL, CE and TUV, and the company owns 129 product patents.

As one of the leading enterprises in high-power LED outdoor lighting in Ningbo, the company upholds the philosophy “Light for Joy”.

It continuously provides professional outdoor lighting solutions for global customers with innovative technologies and high-quality products.

It also regularly participates in top international exhibitions such as Light+Building Frankfurt, demonstrating its brand strength in internationalization.

SHENGHE : https://www.shenhe.com

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 11 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.