The 52nd HKTDC Hong Kong Toys & Games Fair was held at the Hong Kong Convention and Exhibition Centre from January 12 to 15, 2026. Hosted by the Hong Kong Trade Development Council (HKTDC), the fair adopted the theme "Play for All, Fun for Everyone". It was held concurrently with the Hong Kong Baby Products Fair and the Hong Kong Stationery & School Supplies Fair, drawing over 2,600 exhibitors from 37 countries and regions, including new participants from Bangladesh, New Zealand, Norway and other places.

For the first time, this edition featured the Pop & Play Zone, which brought together around 150 trendy toy IPs. The zone was open to both trade buyers and the general public. Some IPs launched venue-exclusive products and global limited-edition treasures, complemented by interactive activities such as AI photo booths and DIY workshops.

In addition, the fair set up a variety of themed zones including the Brand Gallery, World of Teens, Smart Toys & Games, and Green Toys Zones. It also added two new sections—the Pet Toys Zone and Licensed Toys Zone—as well as the "Senior-Friendly Products" label, highlighting the industry trends of IP integration, intelligentization, green development and age-inclusiveness.

Adopting the "EXHIBITION+" model, the fair was paired with the Click2Match intelligent matching platform, which helped facilitate efficient connections between exhibitors and buyers, further consolidating Hong Kong’s position as a global hub for toy trade.

One-Stop Premium Services

Since the Toys & Games Fair 2019, Mountainking International Trading has partnered with Ruler Exhibition for 8 consecutive years.

During this edition of the fair, Ruler Exhibition was fully responsible for the one-stop booth design and construction services for Mountainking International Trading Company. The booth was designed around the core logic of balancing the toy industry’s dual attributes: playfulness + commercial display. Aligned with Changhuang’s positioning as a toy trader, the design drew inspiration from the vibrant visual style of children’s spaces—such as cartoon-style "house" shapes and bright color palettes—while integrating the efficient display needs of exhibition booths, including product zoning and information visualization. This approach not only fit the thematic atmosphere of the Toys & Games Fair, but also catered to the negotiation and product selection scenarios for professional buyers.

The booth adopted a color scheme of high-saturation red + pure white + light blue accents:

• Primary Color (Red): Served as the visual focal point to enhance brand recognition, while capturing the lively spirit of the toy industry.

• Base Color (White): Brightened the space and highlighted the products, preventing visual clutter from excessive colors.

• Accent Color (Light Blue): Paired with text and decorative modules to soften the visual impact of red and add a gentle touch.

• Localized colorful elements were added to echo the diversity of toy categories.

The booth featured an open-plan layout with functional zoning, balancing product display and business negotiations:

• Central Core Zone: A "LULU Family" themed display stand and multi-layer shelves were set up to showcase best-selling products in a centralized manner, allowing buyers to view items up close.

• Negotiation Zone: Built-in tables, chairs and a backdrop wall created a relatively private communication space, ideal for business meetings.

• Passage Design: A circular traffic flow was planned to ensure buyers could browse the entire booth smoothly with no visual blind spots.

 The design renderings are as follows:

Length: 9M   Width: 6M   Height: 4M;                              Main material: Baked finish for Wood;

On-site completion drawing

Shantou Ever Prosperous Trading Co., Ltd. (registered in Hong Kong as: Hong Kong Mountainking International Trading Co.,Ltd.) was founded in 2005. It has long been committed to businesses including international trade, logistics, warehousing, financial investment and entrusted inspection, and has maintained a leading position in the industry for many years.

Headquartered in Shantou City, Guangdong Province, the company has established offices in Hong Kong, Chenghai and Yiwu, and holds the right to engage in independent import and export operations. Initially starting its business in Saudi Arabia and the Middle East, it quickly expanded to build a robust sales network covering North America, South America, Europe, the United States and other regions. Its business scope includes toys, daily necessities, ceramic tableware, arts and crafts, etc.

Shantou Ever Prosperous Trading Co., Ltd: https://www.mki-ept.com

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 11 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.