Exhibition Scale

The 33rd China (Shenzhen) International Gift & Houseware Fair stands as Asia’s leading professional gifts industry exhibition in 2025. Held twice a year in spring and autumn (Autumn Session: October 20–23; Spring Session: April 25–28), it occupies 12 exhibition halls at the Shenzhen World Exhibition & Convention Center (Bao’an New Venue). Spanning a total exhibition area of 300,000 square meters, the fair brings together 4,500 exhibitors and 300,000 professional buyers, including over 20,000 overseas purchasers.

With a "main exhibition + sub-exhibitions" layout, the fair features 6 themed zones, covering more than 30 product categories such as gifts, houseware, cultural heritage-inspired national fashion, cross-border e-commerce supplies, pet products, and AI technology. Parallel events include the release of industry white papers, cross-border matchmaking sessions, and the TOP 100 Awards Selection. Value-added services such as buyer-seller matching and rapid prototyping are also available on-site.

As a benchmark event for the gifts industry, the 2025 fair highlights three core trends: scenario-based gifting, green low-carbon practices, and technology integration. It serves as a pivotal platform for gifts industry procurement and trend alignment.

At the 33rd China (Shenzhen) International Gift & Houseware Fair, the Köln booth was masterfully designed and constructed by the professional team of Ruler Exhibition.

With the core concept of "Brand Texture + Story-Driven Experience", the booth design integrates the brand heritage of Schneider (founded in 1934). Through a minimalist and modern booth style, it conveys the brand’s professional and high-end positioning. The design seamlessly combines product display with the brand’s emotional core, not only highlighting the premium texture of headphone products but also creating a warm and immersive experience space.

The overall design follows the principle of "Minimalist Sophistication + Focused Highlighting":

• Color Scheme: A gray-and-white palette sets a sleek, professional visual tone that aligns perfectly with the modern ambiance of the exhibition.

• Spatial Layout: The booth features a clear functional zoning and smooth traffic flow:

  1. Product Display Area: As the core zone of the booth, it allows visitors to directly interact with products via display racks and the reception countertop.

  2. Negotiation Area: Equipped with a set of white tables and chairs on the side, it meets the business communication needs of an open booth layout, offering a semi-private space without disrupting the overall design coherence.

The booth adopts an open-plan layout in its entirety, enabling visitors to transition naturally from the display area to the negotiation zone—striking an ideal balance between exhibition efficiency and communication convenience.

The design renderings are as follows:

 Length: 6M    Width:3M    Height: 4M;           Main material: latex paint for wood;

On site completion drawing

Guangzhou Kelong Home Furnishing Brand Management Co., Ltd., founded in Guangzhou in 2018, is a professional operation service provider for home furnishing and household appliance brands.

With the positioning of "China Partner for International Brands", the company focuses on the localized operation of international home furnishing brands. It offers a full spectrum of services covering brand management, R&D and manufacturing of home furnishings and household appliances, supply chain management, marketing, and e-commerce operations. Additionally, it provides supporting services such as exhibition organization and intellectual property affairs.

The company deeply engages in the localized co-development of partnered brands (including SCHNEIDER and Germany’s SABA). Boasting 19 registered trademarks and 9 patents, it holds import and export qualifications and operates an independent official website.

Schneider: https://www.schneiderconsumer.com

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 12 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.