Rasasi—2026 North America International Beauty Expo

The 2026 Cosmoprof North America will be held from July 13 to 15 at the Mandalay Bay Convention Center in Las Vegas, USA. Part of the globally renowned Cosmoprof flagship beauty exhibition series, it is North America’s leading B2B trade show for the beauty industry, deeply rooted in markets across the United States, Canada, Mexico, and beyond. Past editions have brought together over a thousand exhibitors and more than 30,000 international professional buyers, including beauty brands, chain salons, cross‑border e‑commerce players, and distributors of imported personal care products. The exhibit lineup spans the entire value chain, covering skincare and makeup, fragrances and personal care, nail and hair care consumables, cosmetic raw materials and packaging, professional salon‑grade beauty equipment, and small personal care appliances—offering an exceptionally comprehensive range of categories. As a key commercial platform for tapping into the North American beauty market, the event attracts numerous domestic and international beauty manufacturers each year to showcase their offerings and explore collaboration opportunities.

This exhibition marks a new chapter in cross-border collaboration, successfully securing the custom‑built booth project for Rasasi, the renowned U.S. fragrance brand, at the CPNA North American Beauty Show. Throughout the entire partnership, communication remained entirely online; our team never met the client in person. Relying on our expert design capabilities and efficient service, we earned the deep trust of our international client. Initially, the client presented an AI‑generated draft proposal, clearly articulating their exhibition objectives. Upon receiving this request, RuGe promptly assembled a dedicated project team and leveraged the original AI‑based drawings to swiftly prepare a detailed quotation. Drawing on their extensive experience with exhibition‑stand construction standards and on‑site implementation, senior designers refined structural details and enhanced practical feasibility, iteratively producing final renderings. The resulting concept won full approval from the U.S. client, paving the way for a successful partnership. For this show, we designed a booth for Rasasi, a high‑end Middle Eastern fragrance brand, to debut at the Cosmoprof North America in Las Vegas. The design seamlessly blends the brand’s heritage of understated luxury with contemporary Western aesthetic sensibilities, perfectly capturing the opulent, sophisticated essence of its perfume line. Rejecting overly complex forms, the concept centers on minimalist elegance, positioning the brand’s fragrances as the visual focal point. Curved elements echo the fluid lines of the iconic bottle designs, while the overall layout integrates three key functions: commercial presentation, brand image promotion, and business networking—balancing both North American exhibition aesthetics and the brand’s distinctive Middle Eastern roots. Within a compact 54‑square‑meter footprint, the design achieves a harmonious balance between premium brand expression and functional, practical exhibition staging. **Peripheral Product Display Area:** Symmetrically arranged along both sides of the booth are curved, recessed illuminated display cases, offering tiered presentations of the brand’s complete fragrance portfolio. Integrated LED strips within the arched cabinets ensure precise, eye‑catching product placement, while strategically utilizing the surrounding walls to maximize merchandising space. **Central Visual Identity Zone:** At the heart of the booth stands a towering, sculptural perfume‑bottle light column, serving as the exhibition’s visual centerpiece. Its striking presence draws visitors from afar, reinforcing the brand’s identity and enhancing recall. **Inner Business Negotiation Area:** Inside the display cases, a marble reception counter is paired with sleek, high‑legged seating, creating an intimate, enclosed negotiation space that encourages in‑depth discussions and product sampling between sales representatives and North American buyers. **Upper Brand Signage Zone:** A circular suspended ceiling features the Rasasi logo, ensuring consistent visibility from every angle and elevating the booth’s recognition throughout the venue.

Booth specifications: 6 meters long, 9 meters wide, and 4 meters high; material: wood with baked enamel finish.

For this project, the client did not require our team to travel to the U.S. for on-site installation. We provided end-to-end oversight of product manufacturing and captured comprehensive video and audio footage of the entire production and pre-assembly process. In addition, we prepared a full English‑language project specification and assembly instructions to enable the client to verify the delivered items upon receipt. During the subsequent phase of on‑site self‑assembly in the U.S., our company will offer continuous remote technical support, promptly addressing any challenges that arise during the assembly process.

Founded in Dubai, United Arab Emirates, in 1979, Rasasi is a renowned family‑owned luxury‑casual fragrance brand in the Middle East. The brand was established by Abdul Razzaq Kaltham and is now jointly owned and managed by his six sons.

It began as a small spice shop in Dubai’s old souk. Rather than simply replicating Western perfume styles, Rasasi has consistently upheld the exquisite art of blending oud and essential oils rooted in Arab tradition. The brand operates a state-of-the-art production facility in Dubai’s Jebel Ali Free Zone, enabling end-to-end control over the entire process—from raw material extraction and formula development to bottling and manufacturing.

Its product portfolio spans two major lines: traditional Middle Eastern oriental fragrances and modern Western scent profiles. The range includes eau de parfum, traditional essential oils, agarwood incense, and body care products. Iconic offerings such as “Lady Blue” and “Hawas” have captivated audiences worldwide, cementing the brand’s leadership position in the industry.

As a pioneer in single-brand perfume retail in the Middle East, Rasasi has established 165 brick-and-mortar boutiques across the six member states of the Gulf Cooperation Council, with its products exported to more than 60 countries worldwide. A regular exhibitor at the Beautyworld North America trade show in Las Vegas, Rasasi serves as the benchmark brand for Middle Eastern fragrance labels seeking to enter the North American market. The brand specializes in affordable luxury fragrances that seamlessly blend timeless Arab aesthetics with contemporary international sophistication.

Official website: https://www.rasasi.com/

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 12 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.