The Bassmaster Classic Outdoors Expo 2026 in Tennessee is the world's largest and most influential consumer exhibition for lure fishing and outdoor products, as well as a key platform for the angling industry exchange in North America. Organized by B.A.S.S. LLC of the United States, the 2026 edition will be held from March 13 to 15 at the Knoxville Convention Center & World's Fair Exhibition Hall in Tennessee.

Operating under a hybrid B2B+B2C model, the expo boasts an exhibition area of over 250,000 square feet (approximately 23,000 square meters). It attracts more than 200 top global outdoor and fishing tackle brands each year, with an expected attendance of over 163,000 visitors. Professional attendees include professional anglers, fishing tackle distributors and buyers, while general visitors mainly consist of lure fishing enthusiasts, outdoor fanatics and family groups.

Exhibits cover the entire industrial chain, including fishing gear, marine power, electronic navigation, outdoor apparel, camping and hunting equipment. The expo is held in conjunction with the "Super Bowl of Lure Fishing" — the Bassmaster Classic, featuring special sections such as professional angler meet-and-greets, new product experience zones and technical sharing forums. It serves as a core stage for global fishing tackle brands to launch their annual new products, and also acts as a vital hub connecting the North American angling market with the rest of the world.

During the exhibition, Ruler Exhibition provided one-stop service for VoyaX, including booth design and construction.

Adopting black and red as the main colors, matched with metallic three-dimensional lines, the design precisely reflects the high-tech and robust characteristics of VoyaX’s intelligent equipment, and fits the professional, competitive and high-end atmosphere of the fishing tackle expo.

Centered on the flagship product MOSA 128, a triangular closed-loop system of visual focus + scenario experience + business negotiation was created. This not only highlights the industrial design of the product, but also conveys the core selling point of intelligent fishing through immersive scenarios.

The suspended ceiling and high-contrast color scheme deliver a strong visual impact amid the busy exhibition environment, maximizing brand exposure and strengthening the recognition of the VoyaX brand identity.

The overall layout follows a planning logic of one core, two wings, display in the front and negotiation at the rear, with clear functional zones that balance brand presentation and business conversion:

• Top hanging structure: Displays the VoyaX logo in all directions, creating overhead visual coverage to attract visitors from a distance.

• Main feature wall (right side): Features a large black base with red trim, paired with a giant MOSA 128 poster and illuminated signage, forming the core visual anchor and directly communicating the brand’s high-end positioning.

• MOSA 128 dedicated display area: Designed as a red enclosed booth to independently highlight the core product. High-definition screens continuously play application scenarios and technical specifications, deeply communicating product value.

• Interactive demo counter: Equipped with a black reception counter and display screens for product demonstrations, technical briefings and initial consultations, forming an immersive experience loop of seeing, listening and touching.

Black casual tables, chairs and enclosed negotiation areas are provided away from main foot traffic to ensure private communication. A brand merchandise display area is also reserved to facilitate business connections and order negotiations, improving client conversion efficiency.

Display shelves or experience corridors with red frames are used to showcase the full product line and accessories, enriching the booth’s product hierarchy while guiding visitors naturally toward the core experience zone.

Visitor flow management:

An open entrance and clear visual path guide visitors through a natural route: brand image → core products → business negotiation, ensuring every zone reaches its target audience.

Integration of competitive atmosphere:

With bold, rigid lines and professional layout, the booth blends perfectly into the competitive spirit of the fishing expo, effectively attracting professional anglers, fishing tackle distributors and other key B‑side clients.

The design renderings are as follows:

    Length: 6M    Width: 6M    Height: 4M;     Main material: Wooden Structure paint finish;

As-built completion drawing

VoyaX is a premium manufacturer of intelligent fishing kayaks, co‑founded by marine engineers, robotics specialists and professional anglers. Headquartered in Delaware, USA, it operates a service center in Texas. Focused on the professional bass fishing and lure fishing markets, the brand delivers high‑end fishing boat solutions featuring lightweight design and intelligent technology.

Its flagship product, the MOSA 128, is the world’s first pedal‑powered intelligent fishing kayak integrating GPS triple‑satellite position lock and wireless 360° steering. Without the need for additional thrusters, it enables one‑touch positioning and cable‑free control. The craft supports three operating modes: pure pedal power, rhythm sync, and full electric, and is compatible with third‑party fishing tackle, fish finders and other accessories.

As a key exhibitor at the 2026 Bassmaster Classic Outdoors Expo, VoyaX serves professional anglers, fishing tackle distributors and high‑end fishing enthusiasts with its robust intelligent technology and professional positioning, establishing a distinct tech‑forward brand image in the North American fishing equipment industry.

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 13 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.