Exhibition Scale

The 33rd China (Shenzhen) International Gift & Houseware Fair stands as Asia’s leading professional gifts industry exhibition in 2025. Held twice a year in spring and autumn (Autumn Session: October 20–23; Spring Session: April 25–28), it occupies 12 exhibition halls at the Shenzhen World Exhibition & Convention Center (Bao’an New Venue). Spanning a total exhibition area of 300,000 square meters, the fair brings together 4,500 exhibitors and 300,000 professional buyers, including over 20,000 overseas purchasers.

With a "main exhibition + sub-exhibitions" layout, the fair features 6 themed zones, covering more than 30 product categories such as gifts, houseware, cultural heritage-inspired national fashion, cross-border e-commerce supplies, pet products, and AI technology. Parallel events include the release of industry white papers, cross-border matchmaking sessions, and the TOP 100 Awards Selection. Value-added services such as buyer-seller matching and rapid prototyping are also available on-site.

As a benchmark event for the gifts industry, the 2025 fair highlights three core trends: scenario-based gifting, green low-carbon practices, and technology integration. It serves as a pivotal platform for gifts industry procurement and trend alignment.

At the 33rd China (Shenzhen) International Gift & Home Products Fair, Sweetmade Gifts’s booth was designed and constructed by the professional team of Ruler Exhibition.

With the core concept of “Minimalist Display + Comfortable Experience”, the booth was tailored to the characteristics of gift exhibits:

• Product-Focused Presentation: Wall-mounted displays and layered shelves maximized the diversity of gift showcases while minimizing the visual presence of exhibition fixtures, ensuring that the exhibits took center stage.

• Dual-Function Layout: A negotiation area equipped with a TV was set up to balance product display and business communication needs, perfectly aligning with the exhibition’s positioning as an integrated venue for “display and business matching”.

• Brand Identity Integration: The brand logos of “Shenzhen Risheng Gifts” and “sweet made” were incorporated throughout the space to strengthen brand recognition.

The booth adopted a primary color scheme of light mint green + white:

• Light Mint Green: Conveyed a fresh and soft texture that matched the exquisite nature of gift products, while avoiding overwhelming color saturation that could distract from the exhibits.

• White: Served as the base color for shelves and countertops, enhancing spatial brightness. It created a layered visual effect when paired with light mint green, boosting overall spatial transparency.

The design strictly followed the principle of “Functional Zoning + Smooth Traffic Flow”:

• Display Zone: High-density wall displays and layered shelves utilized vertical space to expand exhibit capacity. The shelf height was optimized to align with human eye level for effortless browsing.

• Interactive/Reception Zone: A reception desk was placed at the entrance, with a round-table negotiation area adjacent to it. The traffic flow naturally transitioned from “exhibit viewing” to “business communication”, resulting in a compact and highly efficient layout.

Modular trusses were employed for construction, tailored to the temporary nature of exhibition booths:The modular structure supports repeated assembly and disassembly for multiple uses. This not only reduces material waste and aligns with low-carbon concepts but also significantly cuts down long-term booth construction costs through reuse, achieving both environmental benefits and high cost-effectiveness.

The design renderings are as follows:

 Length: 6M    Width:6M    Height: 4M;                            Main material:Fabric-Stretched Profile Frame;

On site completion drawing

Shenzhen Sweetmade Gifts Co.,Ltd. was founded in 2020 and is located at Room 404, Building G6, Yingkeli Industrial Park, No. 6 Neihuan North Road, Longxin Community, Baolong Street, Longgang District, Shenzhen.

As an integrated manufacturer and trader, the company has established R&D, Production, E-commerce, and Foreign Trade Departments, providing one-stop services covering product research and development, design, production, and sales.

We specialize in cultural and creative gifts applicable to diverse scenarios including corporate promotions, souvenirs, employee benefits, festivals, tourism, and business events. Our best-selling products include 3D paper carving lamps, 3D memo pads, 3D puzzles, pop-up greeting cards, and wedding-related products.

Sweetmade Gifts: https://en.swmys.com

Shenzhen Ruler Exhibition Co., Ltd. is a professional service organization dedicated to the design, planning, production, and construction of exhibition activities both domestically and internationally. The company was established in 2013 with a registered capital of 10 million RMB; After 12 years of industry experience accumulation, the company has an experienced team in exhibition design and construction, providing professional and meticulous one-stop services to thousands of exhibitors with a rigorous work attitude from early planning and design, production and construction, on-site maintenance to exhibition dismantling.

Ruler Exhibition adheres to the service tenet of "hard work, pragmatic innovation, integrity and win-win", and insists on the goal of "building a world-class exhibition solution supplier"; A global service network has been formed, with "Hong Kong, Macao, Taiwan", "Pearl River Delta", and "Yangtze River Delta" as the main areas, supplemented by North America, Europe, the Middle East, Southeast Asia, and other regions. We have subsidiaries in Hong Kong and Thailand, as well as production factories and strategic partners in first tier cities in China, as well as in the United States, Europe, Southeast Asia, and other regions. With professional design skills, rich production experience, and honest professional ethics, we have provided acclaimed services to hundreds of clients in various fields. We have mainly served in the fields of IT, electronics, communication, printing, energy, finance, real estate, and medicine. Our designed and built exhibitions include the Hong Kong Electronics Show, Lighting Show, Gift Show, Beijing Financial Show, and CES in the United States LFI、 Medical Equipment Exhibition, Guangzhou Lighting Exhibition, Shenzhen Gift Exhibition, Shenzhen Home Textile Exhibition, High Tech Fair, as well as various domestic and international technology information summits and forums. Our main clients include: Intel, DJI, Qualcomm, Yutong Group, Excellent Real Estate, Skyworth Digital, Sunlight Lighting, Weibu, Mulinson, STMicroelectronics, and many other globally renowned listed companies, renowned both domestically and internationally.